https://rainbolt.nz Rainbolt Thu, 13 Aug 2026 03:20:45 +0000 https://rainbolt.nz en https://rainbolt.nz/home Fri, 01 May 2026 03:43:14 +0000 Rainbolt https://rainbolt.nz/home Nail your story&nbsp; Your customers are rooting for you.They want to get it. What you do. What you offer. Why it matters to them. They don’t want buzzwords. They hate jargon. They’re allergic to confusing sh*t. But you already know this.Because the faster people get your story... the faster they can choose you.USE ME → Solutions Whether you need to understand your customers better, cocreate new ideas, make or test something, or something else that’s been on your mind, I can help you kick things into gear.SEE OPTIONS → Approach From understanding your customers early on, to getting the thing made, and just about everything in between, I work across the entire customer experience.MY PROCESS → About An “experience design” leader who has worked with global corporates to regional family-owned businesses, and just about everything in-between. I also know a thing or two about bookstores. MY BACKSTORY → https://rainbolt.nz/menu Thu, 22 May 2025 04:28:36 +0000 Rainbolt https://rainbolt.nz/menu Home Solutions Approach Works About Contact https://rainbolt.nz/about Tue, 25 Feb 2025 08:32:24 +0000 Rainbolt https://rainbolt.nz/about <img width="699" height="361" width_o="699" height_o="361" data-src="https://freight.cargo.site/t/original/i/52830e7ede5b689712239afc02927e8fbf44f00aa86b1739b861fb7c7bdaa309/IMG_9792.jpg" data-mid="228331740" border="0" src="https://freight.cargo.site/w/699/i/52830e7ede5b689712239afc02927e8fbf44f00aa86b1739b861fb7c7bdaa309/IMG_9792.jpg" />Rainbolt's book shop, Naenae, 1970 Words matter. Always have. My grandparent’s surname was Rainbolt. They owned a book shop in Naenae, Wellington. They passed on to me the value of stories. And that words matter. I also learned that books weren't just stories, they were a window into someone else's thinking. Done right, a book lets you 'get it' instantly, because someone has already boiled the thinking down to the essence. That is the principle that more or less guides everything I do: boil it down to the essence. Keep what works, discard the rest. Before Rainbolt, I spent over a decade working across Scandinavia with some of the world's most recognised brands. Volvo Cars, Husqvarna, Lynk &amp; Co, Essity, SKF. I’m now in Auckland and always keen for a catch up! Jordan Strang︎ jordan@rainbolt.nz︎ Linkedin020 490 2133 GET IN TOUCH https://rainbolt.nz/selected-works Mon, 18 May 2026 09:03:05 +0000 Rainbolt https://rainbolt.nz/selected-works Selected works Work shown was delivered across a range of organisations and roles. Where relevant, context is noted on each project page. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d2e362927ebb919891859020c729c1ec573ac460d1df52a931f974a63f23f894/tp04.jpeg" data-mid="248424187" border="0" alt="TETRAPAK" data-caption="TETRAPAK" src="https://freight.cargo.site/w/960/i/d2e362927ebb919891859020c729c1ec573ac460d1df52a931f974a63f23f894/tp04.jpeg" />&nbsp; Tetra Pak How do you get 24,000 employees to actually care about "Digital transformation"? SEE THE RESULTS <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9572fe1f82a80e59f112cee893b494145f53a65f5f70edd801e23a899405f1d9/VCC-1.png" data-mid="248424643" border="0" alt="Volvo Cars" data-caption="Volvo Cars" src="https://freight.cargo.site/w/960/i/9572fe1f82a80e59f112cee893b494145f53a65f5f70edd801e23a899405f1d9/VCC-1.png" />&nbsp; Volvo CarsHow do you sell out 1927 limited edition cars without a single dealership? SEE THE APPROACH <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e729be94fb8c7a122f02164d26a51725a6de314d06dbb1d5b918059e830e86b9/EOS3.png" data-mid="248451690" border="0" src="https://freight.cargo.site/w/960/i/e729be94fb8c7a122f02164d26a51725a6de314d06dbb1d5b918059e830e86b9/EOS3.png" />&nbsp; Volvo CarsHow do you make someone care about boot space? EXPLORE THE THINKING <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9e9d8b1e45d2000a301259ced64fb738b58cf1d0e8500d0a3b40d3c7c33863b1/hq0.png" data-mid="248452021" border="0" src="https://freight.cargo.site/w/960/i/9e9d8b1e45d2000a301259ced64fb738b58cf1d0e8500d0a3b40d3c7c33863b1/hq0.png" />&nbsp; HusqvarnaHow do you make a product demo feel like an adventure? TAKE A LOOK More work ︎︎︎<img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/00fdda7cf7bea65db0017a02c1aca58159a064312db5dc6aeef4c198cabc6d3b/PWC.010.jpeg" data-mid="252209317" border="0" src="https://freight.cargo.site/w/960/i/00fdda7cf7bea65db0017a02c1aca58159a064312db5dc6aeef4c198cabc6d3b/PWC.010.jpeg" /> How much car do you want?Lynk &amp; Co is a joint venture between Geely Auto Group and Volvo Car Group to change how people think about car ownership. We made their mobile app.&nbsp;VIEW WORK <img width="1443" height="875" width_o="1443" height_o="875" data-src="https://freight.cargo.site/t/original/i/f3a7242acd83f34832fca08feb774ef96a5890f75d5c2f0152dd7bbd3a69966c/Detkanhandamycket.png" data-mid="252211302" border="0" src="https://freight.cargo.site/w/1000/i/f3a7242acd83f34832fca08feb774ef96a5890f75d5c2f0152dd7bbd3a69966c/Detkanhandamycket.png" /> A lot can happen in a yearMercedes was launching private leasing with a one year minimum term. On its own, that's not a story anyone wants to hear.VIEW WORK <img width="2440" height="1373" width_o="2440" height_o="1373" data-src="https://freight.cargo.site/t/original/i/2ce4b6debd7e75f567023cf458a50d5333d785171bea7322df4b5f98f0b350cf/HQ00001.png" data-mid="252169294" border="0" src="https://freight.cargo.site/w/1000/i/2ce4b6debd7e75f567023cf458a50d5333d785171bea7322df4b5f98f0b350cf/HQ00001.png" /> Out of this world toughnessImagine a VR experience on Mars, using heavy machinery, and building a city. We didn’t end up making this, but...VIEW WORK <img width="1490" height="1055" width_o="1490" height_o="1055" data-src="https://freight.cargo.site/t/original/i/4cad279919e0c1b604df302d6aa74f259cb517a0cddc96cf84757c3c1a2893f2/Fjords.png" data-mid="252207818" border="0" src="https://freight.cargo.site/w/1000/i/4cad279919e0c1b604df302d6aa74f259cb517a0cddc96cf84757c3c1a2893f2/Fjords.png" /> The first fjords showroom This virtual reality experience teleports you to the fjords of Norway to explore the Volvo Cars S60 R-Design... VIEW WORK <img width="1750" height="927" width_o="1750" height_o="927" data-src="https://freight.cargo.site/t/original/i/9101e83da0f8b9d430f64a14974df2932f291b6f0c8e80a7a9bf0d6f9fc3c456/Seek6.png" data-mid="252169295" border="0" src="https://freight.cargo.site/w/1000/i/9101e83da0f8b9d430f64a14974df2932f291b6f0c8e80a7a9bf0d6f9fc3c456/Seek6.png" /> Seeking feeling With the XC60 you can escape the city and find a moment to reconnect. This website tried to do the same... VIEW WORK <img width="680" height="473" width_o="680" height_o="473" data-src="https://freight.cargo.site/t/original/i/35da4730007ac9d037e7897cf37a4c486bb25f2bd7a46f96a92be266f262b6c3/cin.jpg" data-mid="252169298" border="0" src="https://freight.cargo.site/w/680/i/35da4730007ac9d037e7897cf37a4c486bb25f2bd7a46f96a92be266f262b6c3/cin.jpg" /> As solid as the islands they stand for The Cook Islands News wanted a new brand that reflected both their gutsy approach to journalism, and the spirit of the Cook Islands... VIEW WORK <img width="980" height="700" width_o="980" height_o="700" data-src="https://freight.cargo.site/t/original/i/b861f6e26619fba7d98f5c52085fede375fcb8886dfef38e3229a447d643295b/yia8.jpg" data-mid="252169297" border="0" src="https://freight.cargo.site/w/980/i/b861f6e26619fba7d98f5c52085fede375fcb8886dfef38e3229a447d643295b/yia8.jpg" /> Youthful innovation Together with Priority One we created the Young Innovator Awards, a competition where innovation is encouraged, nurtured and celebrated... VIEW WORK <img width="2344" height="1652" width_o="2344" height_o="1652" data-src="https://freight.cargo.site/t/original/i/12a58edf9ad5a0e45ad3bfcdbeca0b0a1f5a949100bed76fd9102d403d64e20b/pap.jpg" data-mid="252169301" border="0" src="https://freight.cargo.site/w/1000/i/12a58edf9ad5a0e45ad3bfcdbeca0b0a1f5a949100bed76fd9102d403d64e20b/pap.jpg" /> Future legends in the making Papamoa College had a vision for the school to be an inspiring stepping stone for student’s futures. We turned that into their visual identity...&nbsp;VIEW WORK <img width="680" height="473" width_o="680" height_o="473" data-src="https://freight.cargo.site/t/original/i/b28a7acfd89bda95634d3e443347ec2f5402b98841d03ca2cd529387c6d3fe33/Intalok-1.jpg" data-mid="252169303" border="0" src="https://freight.cargo.site/w/680/i/b28a7acfd89bda95634d3e443347ec2f5402b98841d03ca2cd529387c6d3fe33/Intalok-1.jpg" /> The natural way to live Intalok wanted to reinvent their brand, and highlight what makes solid timber homes so special... VIEW WORK &nbsp; <img width="2583" height="1845" width_o="2583" height_o="1845" data-src="https://freight.cargo.site/t/original/i/354ea6bbaa06d162c45c7780f6f8d972426bffe6e36e9e9c666c086139958558/Boomerang-DM3.jpg" data-mid="252169292" border="0" src="https://freight.cargo.site/w/1000/i/354ea6bbaa06d162c45c7780f6f8d972426bffe6e36e9e9c666c086139958558/Boomerang-DM3.jpg" /> Sydney just got closer The boomerang: iconic to Australia, unusual to New Zealand. Especially arriving in your letterbox. We let everyone know of the new flight route between Australia and New Zealand... VIEW WORK <img width="3201" height="2000" width_o="3201" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c4c1b8d95a622d8fb3e05f223f833864fc9cba6ec4cae047e4235e08e4c4d6cb/tgr-covers1.jpg" data-mid="252169300" border="0" src="https://freight.cargo.site/w/1000/i/c4c1b8d95a622d8fb3e05f223f833864fc9cba6ec4cae047e4235e08e4c4d6cb/tgr-covers1.jpg" /> 52 writings&nbsp; Four friends and I took turns writing every week. After one year, I took the 52 different writings and compiled them into this collection... VIEW WORK https://rainbolt.nz/approach Tue, 25 Feb 2025 08:34:59 +0000 Rainbolt https://rainbolt.nz/approach <img width="2569" height="1327" width_o="2569" height_o="1327" data-src="https://freight.cargo.site/t/original/i/10dfa2b72fe76b02e485c6211435748985fc41748b88aec7ccbac36ca1836a34/Page4.png" data-mid="252247070" border="0" src="https://freight.cargo.site/w/1000/i/10dfa2b72fe76b02e485c6211435748985fc41748b88aec7ccbac36ca1836a34/Page4.png" /> Whether you're bringing me in on a fixed-term basis, or looking for a more permanent addition to your team, this is the process I bring with me. It scales up or down, depending on the size of the challenge at hand.&nbsp; Discover What do you know about your customers? There are many ways you can find out more about them. Customer interviews, website analytics, support queries, sales team interviews, independent research, to name a few. Here, you want to find out:&nbsp; What competitors are doing What your business needs are What your customers needs are Define It’s one thing to have research at your fingertips. It’s another to make sense of it. This is why ‘artifacts’ exist. An artifact is a framework or tool to capture an aspect of your customers or business. Things like service blueprints and customer journeys. The goal here is to: Spot the patterns Cluster and organise similar things Synthesize down into simple statements or observations Decide Making perfect artifacts is not the point. And the goal is not to solve everything either. The goal is to find out: what is one thing, that if fixed, would have the greatest impact? You’ll need to decide:&nbsp; Prioritised business opportunitiesPrioritised customer opportunitiesPrioritised roadmap Design You’ve zoomed in on the opportunity that has the potential to give the most impact. Now you need to translate this into ideas. Sketch the ideas loosely. Ideas don’t break because of the ‘design’. They break because someone either gets it, or doesn't. What it is (name that thing)How it works (the steps in the flow)What it looks like (what the component pieces are) Who it’s for (how it’s dialled in for them in particular) Prototype and test What really matters most here is the ‘hypothesis’ (the thing you are trying to prove or disprove), so go make the prototype genuinely easy for people to use, understand, or act on. Then keep what works, discard what doesn’t.Setting (where does the test take place)Prototyping (how does someone interact with it)Success criteria (how are we measuring what happens) Build Shaping something is only half of it. The other half is making sure it actually lands. This is where planning across people, process, governance, and technology has to hold up against everything people have been expecting so far. People (the right roles and responsibilities in place)Processes (establish ‘who gives what’ and ‘who gets what’)Governance (who decides, and what they need in order to decide)Technology (the right tools for the job) &nbsp; https://rainbolt.nz/contact Wed, 12 Mar 2025 10:55:40 +0000 Rainbolt https://rainbolt.nz/contact Ready to see where I can help? Just sing out. IRL… I'm based in Auckland and always up for a coffee. Online… Linkedin, or the magical email me button, or details below. Jordan Strang︎ 020 490 2133︎ jordan@rainbolt.nz A selection of brands I’ve worked with: <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/d9c987f491238b9086ec73f6c8abbf40c1eb354e44867f335c55683b82aff568/-2.png" data-mid="251173308" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/d9c987f491238b9086ec73f6c8abbf40c1eb354e44867f335c55683b82aff568/-2.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/6e693f5c0734f0032de48664e57fc5ed36d48659ba80702a5a3b93454a2fa702/-1.png" data-mid="251173307" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/6e693f5c0734f0032de48664e57fc5ed36d48659ba80702a5a3b93454a2fa702/-1.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/de9ec789d4c369988184540b1fd34e38ddc7993e331d370f9a4effbbd04a6d10/-6.png" data-mid="251173312" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/de9ec789d4c369988184540b1fd34e38ddc7993e331d370f9a4effbbd04a6d10/-6.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ad639086ecfa4bc5e8690c8499d5afe39c7bdb9d4e34072e1bff8b481afd43ab/-3.png" data-mid="251173309" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/ad639086ecfa4bc5e8690c8499d5afe39c7bdb9d4e34072e1bff8b481afd43ab/-3.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/d1944a75ecf3a68be5ff64d70db27afe96db91e632a2146ea13fb9aa178a31cd/-4.png" data-mid="251173310" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/d1944a75ecf3a68be5ff64d70db27afe96db91e632a2146ea13fb9aa178a31cd/-4.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ed3373e32f014d27c5110b232355a0866c3fd6e6d461b7b741eabfe1080a056f/-5.png" data-mid="251173311" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/ed3373e32f014d27c5110b232355a0866c3fd6e6d461b7b741eabfe1080a056f/-5.png" /> https://rainbolt.nz/solutions-1 Thu, 13 Aug 2026 03:20:45 +0000 Rainbolt https://rainbolt.nz/solutions-1 Jump to: → Customer research → Co-creation workshop → Prototyping &amp; testing → CX improvement → Digital experience review Imagine understanding your customers before making your next move.&nbsp; CUSTOMER RESEARCH Imagine finally getting ideas down and made tangible. CO-CREATION WORKSHOP Imagine finding what works before spending time and money building it. PROTOTYPING AND TESTING Imagine seeing exactly where your customers struggle. CX IMPROVEMENT Imagine having a clear list of what to do to level up your digital experience. DIGITAL EXPERIENCE REVIEW https://rainbolt.nz/Customer-research Thu, 13 Aug 2026 02:28:13 +0000 Rainbolt https://rainbolt.nz/Customer-research Jump to: → Customer research → Co-creation workshops → Prototyping &amp; testing → CX improvement → Digital experience review Customer research Imagine understanding your customers before making your next move. Why you might need it You want to go beyond assumptions Your customers expectations have shifted You want to de-risk where to invest Tools and deliverables Customer interviews Existing data analysis Recommendations report What you get Evidence for decision making Deeper understanding of customer needs Confidence where to invest BOOK A CHAT https://rainbolt.nz/Cocreation-workshops Thu, 13 Aug 2026 02:38:34 +0000 Rainbolt https://rainbolt.nz/Cocreation-workshops Jump to: → Customer research → Co-creation workshops → Prototyping &amp; testing → CX improvement → Digital experience review Co-creation workshops Imagine finally getting ideas down and made tangible.&nbsp; Why you might need it You have a complex problem to solveYou want to generate &amp; prioritise solutions You want to align stakeholdersTools and deliverables Collaborative ideation sessionOpportunity mappingPrioritisation matrixWhat you getAlignment around directionTeam buy-in and momentumPrioritised backlog of ideas BOOK A CHAT https://rainbolt.nz/Prototyping-and-testing Thu, 13 Aug 2026 02:47:14 +0000 Rainbolt https://rainbolt.nz/Prototyping-and-testing Jump to: → Customer research → Co-creation workshops → Prototyping &amp; testing → CX improvement → Digital experience review Prototyping and testing Imagine finding out what works before spending time and money building it.&nbsp; Why you might need it You want to test an idea before investingYou want to know if customers value the idea You want to finetune your assumptionsTools and deliverables Lofi/Hifi/AI prototypeUsability testing sessionsRecommendation reportWhat you getConfidence before investingIdentification of usability issuesA solution informed by user feedback BOOK A CHAT HO