Rainbolt

Rainbolt https://rainbolt.nz Rainbolt Thu, 13 Aug 2026 03:20:45 +0000 https://rainbolt.nz en Home https://rainbolt.nz/Home Fri, 01 May 2026 03:43:14 +0000 Rainbolt https://rainbolt.nz/Home Make it make sense Your customers are rooting for you. They want to get it. What you do. What you offer. Why it matters to them. They don't want buzzwords. They hate jargon. And they are allergic to confusing noise. You know this. The faster they get it, the faster they choose you.SEE HOW → Solutions Whether you need to understand your customers better, cocreate new ideas, make or test something, review how you show up for customers, or something else that’s been on your mind, I can help you kick things into gear.SEE OPTIONS → Approach From understanding your customers upstream, to delivering the thing downstream, I work across the end-to-end journey of making your customer experience better.MY PROCESS → About I'm an “experience design” leader with 10+ years across brand, CX, content, design, and UX, from global corporates to independent consulting. I also know a thing or two about bookstores. MY BACKSTORY → Menu https://rainbolt.nz/Menu Thu, 22 May 2025 04:28:36 +0000 Rainbolt https://rainbolt.nz/Menu Home Solutions Approach Works About Contact About https://rainbolt.nz/About Tue, 25 Feb 2025 08:32:24 +0000 Rainbolt https://rainbolt.nz/About <img width="699" height="361" width_o="699" height_o="361" data-src="https://freight.cargo.site/t/original/i/3360a4a07ed89e67dea15d10703b01c8587297b7d462a939bfca93e6fc256ca8/IMG_9792.jpg" data-mid="228331742" border="0" src="https://freight.cargo.site/w/699/i/3360a4a07ed89e67dea15d10703b01c8587297b7d462a939bfca93e6fc256ca8/IMG_9792.jpg" />Rainbolt's Book Store, Naenae, 1970 Words matter. Always have. I learned this early on in my grandparents' bookshop in Wellington. Books weren't just stories, they were a window into someone else's thinking. Done right, a book lets you 'get it' instantly, because someone has already boiled the thinking down to the essence. That principle still guides everything I do. Before Rainbolt, I spent over a decade working across Scandinavia with some of the world's most recognised brands. Volvo Cars, Husqvarna, Lynk and Co, Essity, SKF. How I worked was always: boil it down to the essence. Keep what works, discard the rest. I’m now in Auckland and always keen for a catch up. jordan@rainbolt.nzLinkedin020 490 2133 GET IN TOUCH Approach https://rainbolt.nz/Approach Tue, 25 Feb 2025 08:34:59 +0000 Rainbolt https://rainbolt.nz/Approach Whether you're bringing me in on a fixed-term basis, or looking for a more permanent addition to your team, this is the process I bring with me. It scales up or down, depending on the size of the challenge at hand.  Discover What do you know about your customers? There are many ways you can find out more about them. Customer interviews, website analytics, support queries, sales team interviews, independent research, to name a few. Here, you want to find out:  What competitors are doing What your business needs are What your customers needs are Define It’s one thing to have research at your fingertips. It’s another thing entirely to make sense of it. This is why ‘artifacts’ exist. An artifact is a framework or tool to capture an aspect of your customers or business. Things like service blueprints and customer journeys. The goal here is: Spot the patterns Cluster and organise similar things Synthesize down into simple statements or observations Decide Making perfect artifacts is not the point. And the goal is not to solve everything either. The goal here, is to find out: what is one thing, that if fixed, would have the greatest impact? You’ll need to decide:  Prioritised business opportunitiesPrioritised customer opportunitiesPrioritised roadmap Design You’ve zoomed in on the moment, opportunity or situation that has the potential to get the most impact. So now you need to translate them to ideas. Note that ideas don’t break because of the ‘design’. They break because someone either gets it, or doesn't.  What it is (name that thing)How it works (the steps in the flow)What it looks like (what the component pieces are) Who it’s for (how it’s dialled in for them in particular) Prototype and test What really matters here is, you have a ‘hypothesis’ (the thing you are trying to prove or disprove), so go make the prototype genuinely easy for people to use, understand, or act on. Then keep what works, discard what doesn’t.Setting (where does the test take place)Prototyping (how does someone interact with it)Success criteria (how are we measuring what happens) Build Shaping something is only half of it. The other half is making sure it actually lands. This is where planning across people, process, governance, and technology has to hold up against everything people have been expecting so far. People (the right roles and responsibilities in place)Processes (establish ‘who gives what’ and ‘who gets what’)Governance (who decides, and what they need in order to decide)Technology (the right tools for the job)  GET IN TOUCH Contact https://rainbolt.nz/Contact Wed, 12 Mar 2025 10:55:40 +0000 Rainbolt https://rainbolt.nz/Contact Ready to see where I can help? Just sing out. IRL… I'm based in Auckland and always up for a coffee. Online… Linkedin, or the magical email me button, or details below. Jordan Strang︎ 020 490 2133︎ jordan@rainbolt.nz A selection of brands I’ve worked with: <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/d9c987f491238b9086ec73f6c8abbf40c1eb354e44867f335c55683b82aff568/-2.png" data-mid="251173308" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/d9c987f491238b9086ec73f6c8abbf40c1eb354e44867f335c55683b82aff568/-2.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/6e693f5c0734f0032de48664e57fc5ed36d48659ba80702a5a3b93454a2fa702/-1.png" data-mid="251173307" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/6e693f5c0734f0032de48664e57fc5ed36d48659ba80702a5a3b93454a2fa702/-1.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/de9ec789d4c369988184540b1fd34e38ddc7993e331d370f9a4effbbd04a6d10/-6.png" data-mid="251173312" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/de9ec789d4c369988184540b1fd34e38ddc7993e331d370f9a4effbbd04a6d10/-6.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ad639086ecfa4bc5e8690c8499d5afe39c7bdb9d4e34072e1bff8b481afd43ab/-3.png" data-mid="251173309" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/ad639086ecfa4bc5e8690c8499d5afe39c7bdb9d4e34072e1bff8b481afd43ab/-3.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/d1944a75ecf3a68be5ff64d70db27afe96db91e632a2146ea13fb9aa178a31cd/-4.png" data-mid="251173310" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/d1944a75ecf3a68be5ff64d70db27afe96db91e632a2146ea13fb9aa178a31cd/-4.png" /><img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ed3373e32f014d27c5110b232355a0866c3fd6e6d461b7b741eabfe1080a056f/-5.png" data-mid="251173311" border="0" data-scale="25" src="https://freight.cargo.site/w/300/i/ed3373e32f014d27c5110b232355a0866c3fd6e6d461b7b741eabfe1080a056f/-5.png" /> Solutions https://rainbolt.nz/Solutions-1 Thu, 13 Aug 2026 03:20:45 +0000 Rainbolt https://rainbolt.nz/Solutions-1 On this page: Customer research Co-creation workshop Prototyping & testing CX improvement Digital experience review Imagine understanding your customers before making your next move.  CUSTOMER RESEARCH Imagine finally getting ideas down and made tangible. CO-CREATION WORKSHOP Imagine finding what works before spending time and money building it. PROTOTYPING AND TESTING Imagine seeing exactly where your customers struggle. CX IMPROVEMENT Imagine having a clear list of what to do to level up your digital experience. DIGITAL EXPERIENCE REVIEW Customer research https://rainbolt.nz/Customer-research Thu, 13 Aug 2026 02:28:13 +0000 Rainbolt https://rainbolt.nz/Customer-research Jump to: Customer research Co-creation workshops Prototyping & testing CX improvement Digital experience review Customer research Imagine understanding your customers before making your next move. Why you might need it You want to go beyond assumptions Your customers expectations have shifted You want to de-risk where to invest Tools and deliverables Customer interviews Existing data analysis Recommendations report What you get Evidence for decision making Deeper understanding of customer needs Confidence where to invest BOOK A CHAT Cocreation workshops https://rainbolt.nz/Cocreation-workshops Thu, 13 Aug 2026 02:38:34 +0000 Rainbolt https://rainbolt.nz/Cocreation-workshops Jump to: Customer research Co-creation workshops Prototyping & testing CX improvement Digital experience review Co-creation workshops Imagine finally getting ideas down and made tangible.  Why you might need it You have a complex problem to solveYou want to generate & prioritise solutions You want to align stakeholdersTools and deliverables Collaborative ideation sessionOpportunity mappingPrioritisation matrixWhat you getAlignment around directionTeam buy-in and momentumPrioritised backlog of ideas BOOK A CHAT Prototyping and testing https://rainbolt.nz/Prototyping-and-testing Thu, 13 Aug 2026 02:47:14 +0000 Rainbolt https://rainbolt.nz/Prototyping-and-testing Jump to: Customer research Co-creation workshops Prototyping & testing CX improvement Digital experience review Prototyping and testing Imagine finding out what works before spending time and money building it.  Why you might need it You want to test an idea before investingYou want to know if customers value the idea You want to finetune your assumptionsTools and deliverables Lofi/Hifi/AI prototypeUsability testing sessionsRecommendation reportWhat you getConfidence before investingIdentification of usability issuesA solution informed by user feedback BOOK A CHAT HO CX Improvement https://rainbolt.nz/CX-Improvement Thu, 13 Aug 2026 02:54:56 +0000 Rainbolt https://rainbolt.nz/CX-Improvement Jump to: Customer research Co-creation workshops Prototyping & testing CX improvement Digital experience review CX improvement Imagine seeing exactly where your customers struggle.  Why you might need it Customer complaints or ‘churn’ is upYou need to identify high impact opportunities You want an unbiased assessmentTools and deliverables Service blueprintJourney mapCX roadmapWhat you getA clear picture of where customers are losing patienceThe friction points costing you loyalty and revenueA short list of opportunities worth acting on BOOK A CHAT