Mercedes | Campaign | Delivered while at Digitas, Sweden
Mercedes was launching private leasing with a one year minimum term. On its own, that's not a story anyone wants to hear. So we found one worth telling: a lot can happen in a year. We told it through the eyes of three different people, each representing a different persona in the Mercedes customer base.
A lot can happen in a year
Mercedes was launching private leasing with a one year minimum term. On its own, that's not a story anyone wants to hear. So we found one worth telling: a lot can happen in a year. We told it through the eyes of three different people, each representing a different persona in the Mercedes customer base.