Volvo Trucks | Lost Sleigh Goods | Delivered while at Digitas, Sweden
Santa lost his sleigh goods
We turned the 12 days leading up to Christmas into an online treasure hunt for Santa's lost presents. To kick it off, we hid presents in 12 different locations all over the world. Each day we encouraged truck drivers to 'check-in' on Facebook with their location – whoever was closest to the item that day won it.
Santa lost his sleigh goods
We turned the 12 days leading up to Christmas into an online treasure hunt for Santa's lost presents. To kick it off, we hid presents in 12 different locations all over the world. Each day we encouraged truck drivers to 'check-in' on Facebook with their location – whoever was closest to the item that day won it.
