Lynk & Co | Market Launch & Mobile App | Delivered while at Publicis Sapient, Sweden
The shift:
Lynk & Co is a joint venture between Geely Auto Group and Volvo Car Group to change how people think about car ownership.
It's built around the idea that cars sit idle 95% of the time and that a growing number of people, especially younger urban buyers, wanted access to a car rather than the burden of owning one.
The brand's real competition was Uber, not other car makers.
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The challenge:
None of it existed yet. We had to define and design the entire service, from commercial model through to usability.
- Define car sharing as a service
- Define commercial model + customer offer
- Define all user flows + usability
- Collaborate with Volvo Sweden
- Collaborate with Geely China across timezones
- Define, design and build the connected car app and website
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The impact:
- Launched in 2 markets
- Now in 19 European markets with further expansion planned
- 150 partner operated sales locations across
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How much car do you want?
The shift:
Lynk & Co is a joint venture between Geely Auto Group and Volvo Car Group to change how people think about car ownership.
It's built around the idea that cars sit idle 95% of the time and that a growing number of people, especially younger urban buyers, wanted access to a car rather than the burden of owning one.
The brand's real competition was Uber, not other car makers.
The challenge:
None of it existed yet. We had to define and design the entire service, from commercial model through to usability.
- Define car sharing as a service
- Define commercial model + customer offer
- Define all user flows + usability
- Collaborate with Volvo Sweden
- Collaborate with Geely China across timezones
- Define, design and build the connected car app and website
The impact:
- Launched in 2 markets
- Now in 19 European markets with further expansion planned
- 150 partner operated sales locations across
